“I never thought that marketing could free the oppressed,” said Sheeba Philip, Vice President of Global Marketing and Public Relations at International Justice Mission (IJM) and an InterVarsity alumna.
What she knew from experience was that good marketing could help the world fall in love all over again with Oreos and Chips Ahoy! brand cookies. For ten years Sheeba worked in the corporate world, serving as the Senior Director of the Global Treats Brand Platform for Mondelēz International and Kraft Foods, and as Global Marketing Director for Oreo, a $2 billion brand known in over 100 countries.
She had essentially reached the pinnacle of her career and was thriving in her work. Why would she choose to leave a great boss, exciting growth opportunities in the corporate world, and the chance to market the darling of the cookie world?