Brand at a Glance

LOGO


Clear space is 2x on all sides.
1x = arc thickness


ALTERNATE LOCKUP



Clear space is 1x on all sides


MINIMUM WIDTH


print: 1.5"
digital: 200 px





print: 0.5"
digital: 75 px



MAXIMUM WIDTH




PLACEMENT


Top left or right corner, or centered (if no other objects)



Download full logo set here.


CHAPTER LABEL


EVENT LABEL


Generate your own custom logo here.


COLOR

PRIMARY

Warm, approachable, and contemporary





REVIVAL
ORANGE

Pantone 165
C0 M75 Y95 K0
R231 G97 B39
HEX E76127


MISSIONAL
BLUE

Pantone 315
C100 M46 Y38 K13
R0 G104 B128
HEX 006880


TEXT
GRAY

70% GRAY
C0 M0 Y0 K70
R109 G110 B113
HEX 6D6E71


WHITE
C0 M0 Y0 K0
R255 G255 B255
HEX FFFFFF




PROPORTIONS


SECONDARY

Vibrant and youthful





FIYA
GOLD

Pantone 7548
C0 M23 Y100 K0
R255 G198 B11
HEX FFC60B


NEW LIFE
GREEN

Pantone 375
C47 M0 Y100 K0
R149 G201 B61
HEX 95C93D


HOPEFUL
BLUE

Pantone 637
C62 M42 Y8 K0
R72 G193 B225
HEX 48C1E1


MANUSCRIPT
PINK

Pantone 214
C13 M100 Y36 K0
R212 G26 B105
HEX D41A69


FAITHFUL
NAVY

Pantone 2955
C100 M78 Y35 K28
R11 G60 B97
HEX 0B3C61



 

TYPOGRAPHY


TONE

Respectful, but informal,
and always hopeful.

Our communication creates for people a sense of being in conversation once again with their favorite professor— someone they trust, respect, and feel known by.

• smart
• humble
• caring
• comfortable in their own skin
• inspiring
• flexible
• effective
• memorable
• helpful
• fun

 

Questions? brand@intervarsity.org